And a business needs to do that routinely. And just because the deal?s complete, don?t relax. As the sales process goes along, customers have to be willing to take another step - to make further commitments (however small) of their time and attention.When customers already trust you and are interested in what you?re offering, they?ll take the next step without hesitation. A person has to think [...] –Dr. Become obsessive about getting them so smooth and trouble-free that they?re hardly noticeable at all.Assess each obstacle/choice point you?ve got built into the buying and paying process.
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